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11月2日，競爭力智庫、中國(guo)經濟導報(bao)社和(he)北京中新城市規劃設計研究院等(deng)機構在北京聯合發布《中國(guo)縣(xian)(xian)域(yu)旅(lv)(lv)游(you)競爭力報(bao)告2021》。《報(bao)告》對2020年我國(guo)縣(xian)(xian)域(yu)旅(lv)(lv)游(you)發展情況作了(le)全面(mian)梳理(li)，完成(cheng)了(le)第四屆(jie)全國(guo)縣(xian)(xian)域(yu)旅(lv)(lv)游(you)競爭力評(ping)價工作，同(tong)時發布了(le)“2021中國(guo)縣(xian)(xian)域(yu)旅(lv)(lv)游(you)綜合競爭力百強縣(xian)(xian)市”和(he)“2021中國(guo)縣(xian)(xian)域(yu)旅(lv)(lv)游(you)發展潛力百強縣(xian)(xian)市”。

市(shi)(shi)場調查公司數據(ju)顯示，2021中國旅游(you)百強縣市(shi)(shi)分布在19個(ge)省(自(zi)治(zhi)區、直(zhi)轄市(shi)(shi))。其中，浙江30個(ge)、四川10個(ge)、江西(xi)8個(ge)、貴州7個(ge)、江蘇(su)7個(ge)、湖(hu)南6個(ge)、云南5個(ge)、安徽4個(ge)、廣(guang)西(xi)4個(ge)、湖(hu)北3個(ge)、重(zhong)慶3個(ge)、河北2個(ge)、河南2個(ge)、山東2個(ge)、山西(xi)2個(ge)、陜西(xi)2個(ge)、福建1個(ge)、甘肅1個(ge)、新(xin)疆1個(ge)。

2021中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)平(ping)均(jun)(jun)實(shi)現旅(lv)游(you)總(zong)(zong)(zong)收入156.16億元，恢復至疫情前(qian)的(de)(de)76.5%，比全(quan)(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)總(zong)(zong)(zong)收入恢復率(lv)(lv)高(gao)(gao)28.6個百分點(dian);平(ping)均(jun)(jun)接待游(you)客(ke)1530.48萬(wan)人次，恢復至疫情前(qian)的(de)(de)79.3%，比全(quan)(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)總(zong)(zong)(zong)人次恢復率(lv)(lv)高(gao)(gao)40.4個百分點(dian);游(you)客(ke)人均(jun)(jun)單(dan)次消費1020元;旅(lv)游(you)總(zong)(zong)(zong)收入與縣(xian)域地區(qu)生產(chan)總(zong)(zong)(zong)值(zhi)(zhi)(zhi)之(zhi)比平(ping)均(jun)(jun)為60.3%，較(jiao)(jiao)疫情前(qian)下滑(hua)31.8個百分點(dian)。雖然部分旅(lv)游(you)經濟指(zhi)標明顯下滑(hua)，但縣(xian)域旅(lv)游(you)高(gao)(gao)質(zhi)量(liang)發(fa)展態勢(shi)繼續(xu)向(xiang)好。旅(lv)游(you)資源(yuan)品質(zhi)持續(xu)提(ti)(ti)升(sheng)。中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)有(you)(you)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家5A級(ji)旅(lv)游(you)景(jing)區(qu)58家、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家4A級(ji)旅(lv)游(you)景(jing)區(qu)299家、世(shi)界(jie)遺(yi)產(chan)16項(xiang)、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家級(ji)旅(lv)游(you)度假區(qu)16家、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家級(ji)風(feng)景(jing)名勝區(qu)55處、世(shi)界(jie)地質(zhi)公(gong)(gong)園(yuan)11處、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家地質(zhi)公(gong)(gong)園(yuan)29處、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家級(ji)森林公(gong)(gong)園(yuan)65處、全(quan)(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)紅色旅(lv)游(you)經典景(jing)區(qu)39處、全(quan)(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)重點(dian)文(wen)物保護單(dan)位405處。此外，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)中(zhong)(zhong)(zhong)有(you)(you)16個是(shi)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家歷史文(wen)化名城、38個是(shi)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家全(quan)(quan)(quan)域旅(lv)游(you)示范(fan)區(qu)、43個是(shi)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)優(you)(you)秀旅(lv)游(you)城市(shi)(shi)。交通(tong)(tong)住(zhu)宿條件持續(xu)改(gai)善。機(ji)場(chang)方面，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)中(zhong)(zhong)(zhong)有(you)(you)31個到最(zui)近的(de)(de)運輸機(ji)場(chang)的(de)(de)距離在50公(gong)(gong)里以(yi)內，84個在100公(gong)(gong)里以(yi)內;鐵路方面，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)中(zhong)(zhong)(zhong)有(you)(you)78個建(jian)有(you)(you)客(ke)運火車站，其中(zhong)(zhong)(zhong)開通(tong)(tong)高(gao)(gao)鐵的(de)(de)有(you)(you)46個、開通(tong)(tong)動車或城際列車的(de)(de)有(you)(you)14個;公(gong)(gong)路方面，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)中(zhong)(zhong)(zhong)有(you)(you)99個已通(tong)(tong)高(gao)(gao)速(su)公(gong)(gong)路，其中(zhong)(zhong)(zhong)，37個擁(yong)有(you)(you)3條以(yi)上高(gao)(gao)速(su)公(gong)(gong)路。酒店方面，中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)共擁(yong)有(you)(you)五星級(ji)酒店59家，客(ke)房1.60萬(wan)間;四(si)星級(ji)酒店184家，客(ke)房3.35萬(wan)間。 生態環境質(zhi)量(liang)不斷提(ti)(ti)高(gao)(gao)。中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)旅(lv)游(you)百強縣(xian)市(shi)(shi)空氣質(zhi)量(liang)優(you)(you)良率(lv)(lv)平(ping)均(jun)(jun)值(zhi)(zhi)(zhi)達(da)到92.5%，較(jiao)(jiao)去年提(ti)(ti)升(sheng)6.3個百分點(dian);森林覆蓋率(lv)(lv)平(ping)均(jun)(jun)值(zhi)(zhi)(zhi)達(da)到58.4%，較(jiao)(jiao)去年提(ti)(ti)升(sheng)3.3個百分點(dian);建(jian)成區(qu)綠化覆蓋率(lv)(lv)平(ping)均(jun)(jun)值(zhi)(zhi)(zhi)達(da)到42.0%，較(jiao)(jiao)去年提(ti)(ti)升(sheng)0.6個百分點(dian)。

《報告(gao)》顯示，2021中國(guo)旅游潛(qian)力(li)百強縣(xian)市(shi)分布在24個(ge)(ge)省(sheng)(自治區、直(zhi)轄市(shi))。其中，湖(hu)南8個(ge)(ge)、四川8個(ge)(ge)、貴州8個(ge)(ge)、廣(guang)西(xi)(xi)7個(ge)(ge)、云(yun)南7個(ge)(ge)、浙江(jiang)6個(ge)(ge)、內蒙古5個(ge)(ge)、山西(xi)(xi)5個(ge)(ge)、新疆5個(ge)(ge)、福建(jian)4個(ge)(ge)、湖(hu)北4個(ge)(ge)、江(jiang)西(xi)(xi)4個(ge)(ge)、重慶4個(ge)(ge)、安徽3個(ge)(ge)、廣(guang)東3個(ge)(ge)、吉(ji)林3個(ge)(ge)、陜(shan)西(xi)(xi)3個(ge)(ge)、河(he)北2個(ge)(ge)、河(he)南2個(ge)(ge)、黑龍江(jiang)2個(ge)(ge)、江(jiang)蘇2個(ge)(ge)、遼寧(ning)2個(ge)(ge)、山東2個(ge)(ge)、甘肅1個(ge)(ge)。

中國(guo)(guo)旅游(you)(you)(you)潛力百(bai)強縣(xian)市(shi)整(zheng)體呈現市(shi)場恢復強勁、基礎條件優良、旅游(you)(you)(you)資(zi)源(yuan)精美、政(zheng)府推動有力等特(te)點。2021中國(guo)(guo)旅游(you)(you)(you)潛力百(bai)強縣(xian)市(shi)旅游(you)(you)(you)總(zong)收入、旅游(you)(you)(you)總(zong)人次(ci)均(jun)恢復至疫情(qing)前的七成以上;游(you)(you)(you)客人均(jun)單次(ci)消費(fei)830元，約為中國(guo)(guo)旅游(you)(you)(you)百(bai)強縣(xian)市(shi)的八成;擁有國(guo)(guo)家5A級旅游(you)(you)(you)景區38家、國(guo)(guo)家4A級旅游(you)(you)(you)景區263家，旅游(you)(you)(you)資(zi)源(yuan)十分富集(ji)，市(shi)場開發潛力巨大。

《報告》指出(chu)，2020年，突如(ru)其(qi)來的新冠(guan)肺炎疫(yi)情沖擊了社會生產(chan)生活的方方面面，以(yi)人(ren)口流動為(wei)(wei)基礎的旅(lv)(lv)(lv)游(you)(you)(you)(you)行業更是首當其(qi)沖，遭受了不(bu)可估量的重創。疫(yi)情發生以(yi)來，國民旅(lv)(lv)(lv)游(you)(you)(you)(you)習(xi)慣深刻變化，短途游(you)(you)(you)(you)、周邊游(you)(you)(you)(you)、近郊游(you)(you)(you)(you)廣泛興起為(wei)(wei)縣(xian)域(yu)(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)復蘇(su)注入了新活力(li)(li);鄉(xiang)(xiang)村(cun)(cun)振興戰略全面推(tui)進(jin)，鄉(xiang)(xiang)村(cun)(cun)旅(lv)(lv)(lv)游(you)(you)(you)(you)持續發力(li)(li)為(wei)(wei)縣(xian)域(yu)(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)崛(jue)起提(ti)供了新支撐;鄉(xiang)(xiang)村(cun)(cun)文(wen)明建(jian)設不(bu)斷(duan)加強(qiang)，農業文(wen)化與旅(lv)(lv)(lv)游(you)(you)(you)(you)深度融合為(wei)(wei)縣(xian)域(yu)(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)轉型(xing)樹立了新亮(liang)點(dian);改革(ge)創新工作深入推(tui)進(jin)，以(yi)數字化、網(wang)絡化、智(zhi)能化為(wei)(wei)特(te)征的智(zhi)慧(hui)旅(lv)(lv)(lv)游(you)(you)(you)(you)快速發展為(wei)(wei)縣(xian)域(yu)(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)升(sheng)級激發了新動能。疫(yi)情發生以(yi)來，各旅(lv)(lv)(lv)游(you)(you)(you)(you)強(qiang)縣(xian)強(qiang)化政策應對，努(nu)力(li)(li)克服疫(yi)情嚴重影響(xiang)，統籌抓(zhua)好(hao)疫(yi)情防控和復工復產(chan)，推(tui)動我(wo)國縣(xian)域(yu)(yu)旅(lv)(lv)(lv)游(you)(you)(you)(you)事業取得積極(ji)進(jin)展。

據悉(xi)，中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)競爭(zheng)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)對象為(wei)全國(guo)(guo)(不含(han)港澳(ao)臺地(di)區(qu))1871個(ge)縣(xian)(xian)(xian)域(yu)(不含(han)縣(xian)(xian)(xian)級市轄區(qu))。中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)競爭(zheng)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)體(ti)系包含(han)中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)綜合(he)競爭(zheng)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)體(ti)系和中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)發展(zhan)潛(qian)(qian)(qian)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)體(ti)系。其(qi)中(zhong)(zhong)，中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)綜合(he)競爭(zheng)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)主要考(kao)察縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)資源富集度、旅(lv)(lv)(lv)(lv)游(you)(you)(you)經(jing)濟活躍度、旅(lv)(lv)(lv)(lv)游(you)(you)(you)設(she)施完善度、生態環境優勢(shi)度、政府(fu)推(tui)動實(shi)效度、旅(lv)(lv)(lv)(lv)游(you)(you)(you)品牌美(mei)譽度等六個(ge)方面(mian)，六個(ge)分項指(zhi)數(shu)集成(cheng)競爭(zheng)力(li)(li)(li)(li)指(zhi)數(shu)，競爭(zheng)力(li)(li)(li)(li)指(zhi)數(shu)前100名即為(wei)中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)游(you)(you)(you)百強縣(xian)(xian)(xian)市;中(zhong)(zhong)國(guo)(guo)縣(xian)(xian)(xian)域(yu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)發展(zhan)潛(qian)(qian)(qian)力(li)(li)(li)(li)評(ping)價(jia)(jia)(jia)主要考(kao)察縣(xian)(xian)(xian)域(yu)資源開發潛(qian)(qian)(qian)力(li)(li)(li)(li)、市場擴張(zhang)潛(qian)(qian)(qian)力(li)(li)(li)(li)、基(ji)礎(chu)支撐潛(qian)(qian)(qian)力(li)(li)(li)(li)、政府(fu)推(tui)動潛(qian)(qian)(qian)力(li)(li)(li)(li)等四個(ge)方面(mian)，四個(ge)分項指(zhi)數(shu)集成(cheng)發展(zhan)潛(qian)(qian)(qian)力(li)(li)(li)(li)指(zhi)數(shu)，發展(zhan)潛(qian)(qian)(qian)力(li)(li)(li)(li)指(zhi)數(shu)前100名即為(wei)中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)游(you)(you)(you)潛(qian)(qian)(qian)力(li)(li)(li)(li)百強縣(xian)(xian)(xian)市。

競爭(zheng)力(li)智庫是專門從(cong)事(shi)競爭(zheng)力(li)研究(jiu)的(de)獨立社(she)(she)會智庫，堅(jian)持社(she)(she)會責任優先，主要(yao)開展(zhan)國(guo)家競爭(zheng)力(li)、區(qu)域競爭(zheng)力(li)、行業競爭(zheng)力(li)、企業競爭(zheng)力(li)研究(jiu)，社(she)(she)會信用體系建設研究(jiu)，鄉村振興研究(jiu)，中國(guo)城市全面建成小康社(she)(she)會和現代化指數研究(jiu)等。(王琳)